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VitaLincs™ Brand Breath™ makes your brand more VitaL to to your key markets…
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Thesis: To achieve organic growth, brands should be truly organic, i.e. living and breathing to perpetuate their vitality. It also recognizes that there is an opportunity for the brand to be nourished or replenished as it manifests externally. This is at the heart of the Brand Breath™ process which allows the brand to both inhale (i.e. get nourished), as well as exhale (express itself) in order to maintain its saliency...
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Inhale
- Issue Identification
- Research and Learning
- Third Party Alliances
- Internal Engagement/Alignment
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Exhale
- Communication Venues
- Causes
- Outreach Programs
- Advocacy Programs
- Value Chain Leverage
- New Product and Service Innovations
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The VitaLincs™ Brand Breath™ Process and Components
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A 5 Phase Program...
Designed to work in sequence, or as stand alone projects. Key phases include:
- VitaL Targets™
- VitaL Issues™
- VitaL Alliances™
- VitaL Programs™
- VitaL Scorecard™
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The 5 Phases
A Case Example: CIGNA
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